Our Story

Why we started this

We first saw this bag on TikTok. Just like everyone else.

The problem was that you had to choose between two options: the original, at a price none of us could afford. Or a $20 knockoff that shows up five weeks later, with flimsy plastic and a padlock that chips after three outings.

We spent 6 months testing suppliers. We ordered hundreds of samples. We threw out dozens of them.

We were after something specific: TPU thick enough for the bag to stand up on its own, real metal hardware, and colors that don't fade after one summer.

We stock in France, ship in 3–5 days, and answer messages ourselves.

It's not a $12,000 bag. And it's not a $20 knockoff either.

— Inès, Founder of Jelly Bloom